How to turn cash into profitability for your winery

If you have seen declines in your winery sales this year, you are not alone. At this time, we are seeing flat or decreasing revenue in many of the wineries we work with. If you are facing this situation, you have a couple different levers you can work to try and change the tide. Whether you will have the power to pull on any of these levers is greatly influenced by whether you have reserves of cash on hand. That's why we recommend that wineries always keep a solid buffer of core capital on hand. If you do have cash reserves, you have many more option for how to get your winery profitable again.